Intangible Heritage Shopping Month Revitalizes Tradition with Tech

The cultural campaign kicked off in Huzhou, Zhejiang Province, unveiling innovative heritage-themed consumer products enhanced by AI-powered experiences. Through partnerships with tourism, creative industries, and digital platforms, the event crafted immersive cultural consumption scenarios, bridging ancient traditions with modern innovation.

By Wang Yu, Zou Junqi, Mao Ruoxi(intern) and Zhou Weiwei/China Youth Daily

Source by: The organizer

来源：中国青年报客户端